Founded in 2008 WebCastle is a globally trusted digital solutions company with offices in India the UAE and the USA We partner with businesses worldwide to deliver high-impact web marketing and technology solutions As we scale rapidly and manage increasingly larger advertising budgets for our clients we are expanding our performance marketing team Role Overview We are looking for a Performance Marketing Manager who can plan execute and optimise high-impact paid campaigns while driving measurable business outcomes This role is ideal for a data-driven marketer who thrives in a fast-paced growth-focused workplace and has hands-on experience managing large-scale performance campaigns What the Ideal Candidate Looks Like You are a results-oriented performance marketer with deep expertise in paid acquisition funnel optimisation and conversion tracking You are comfortable working with large budgets analysing performance data and continuously experimenting to scale profitable campaigns Key Requirements 3 years of experience in paid customer acquisition managing daily ad budgets exceeding 2L Strong expertise in Meta Ads with Conversions Sales as the primary objective Strong expertise in Google Ads with Conversions Sales as the primary objective Experience working with WordPress ClickFunnels or similar page builders Hands-on experience implementing and validating Meta Pixel and Google Ads conversion tracking Proficiency in Google Sheets Looker Studio or Excel for reporting and analysis Excellent written and verbal communication skills Strong ability to extract insights from historical and real-time performance data A mindset open to continuous learning experimentation and optimisation Roles Responsibilities Plan launch and manage conversion- and sales-focused campaigns across Meta Ads and Google Ads Create daily weekly and monthly performance reports with insights learnings and recommendations Continuously optimise campaigns for cost efficiency scalability and performance while maintaining target CPA Take ownership of landing pages and funnels to improve relevance conversion rates and overall campaign performance Drive growth through continuous audience creative and funnel A B testing Collaborate closely with clients creative teams web developers and internal marketing teams Execute weekly and monthly acquisition plans across multiple channels while managing budgets effectively Consistently deliver on user acquisition and revenue targets Develop creative briefs ad copies and video ad scripts aligned with campaign objectives Communicate campaign performance account health and strategic recommendations to internal stakeholders regularly Bonus Points If You Have Experience working in a Marketing Agency Hands-on experience with YouTube Ads optimised for sales conversions Prior experience in client-facing roles Basic knowledge of coding or web development Copywriting experience for ad creatives briefs and video scripts What s Necessary A strong interest in staying updated with industry best practices platform updates and emerging trends Job Types Full-time Permanent Pay 25 000 00 - 30 000 00 per month Experience E-Commerce 2 years Required Google Ads 2 years Required Work Location In person

📌 Performance Marketing Specialist (Kerala)
🏢 Important Group
📍 Kerala