Role Summary Clearly state that the role involves managing and expanding sales within the traditional General Trade market working with distributors wholesalers and small retail stores Key Responsibilities Develop and implement strategic sales plans for the general trade market to achieve revenue and growth targets Manage and nurture relationships with key channel partners including distributors and retailers Drive distribution expansion and market penetration across various regions e g metros Tier 2 3 cities Oversee field execution ensuring product visibility availability and effective placement at outlets Lead motivate and mentor the field sales team setting transparent performance goals and providing coaching Monitor market trends and competitor activities to adjust sales strategies accordingly Prepare sales forecasts budgets and performance reports for senior management using sales force automation SFA or CRM tools Negotiate contracts and trade terms with clients and distributors Job Type Full-time Pay 15 000 00 - 20 000 00 per year Work Location In person

📌 Sales Manager - General Trade (bread) (West Bengal)
🏢 Renyc Cakes & Puff
📍 West Bengal