About Shubhashray Housing Shubhashray Housing is a mission driven company focused on addressing the affordable housing needs of low-income families It is a professionally run debt free company with over 175 employees and projects across 9 locations in NCR Gujarat and Rajasthan Please watch https youtu be Rd8cLpBq5NU si 20docIOdNzXgFF4Land https shubhashray com about-us to know more about its impact Our Culture We maintain the highest standards of integrity with all stakeholders and partners our customers employees contractors and our site workmen We take pride in enhancing our customers lives even after we have handed over the homes We have zero tolerance for politicking We like low-ego and conscientious people whose life mission is to constantly learn We practice a culture that rewards initiative a low-cost mindset and deliverability with little regard for hierarchy or centralisation If you have the right mix of intelligence passion and high integrity needed to help us accomplish our goals we strongly encourage you to apply Why Join Us a Great Place to Work Shubhashray Housing India was certified as a Great Place to Work offering a dynamic and supportive work environment b Growth Opportunities We offer a steep learning curve in a fast-growing company that encourages independent decision-making c Mission-Driven Be part of a mission driven high energy team to provide efficient housing solutions while enhancing customers lives About the Role We are looking for a result-oriented Senior Marketing Manager with strong expertise in real estate marketing brand building and lead generation The role demands a balance of strategic thinking and on-ground execution from conceptualizing campaigns to ensuring sales conversion support at the site level The candidate will work closely with agencies sales teams and management to drive measurable outcomes Required Skills MBA PGDM in Marketing Advertising or equivalent 5 - 7 years of experience in real estate marketing mandatory Robust grasp of digital marketing platforms marketing automation analytics tools Experience in media planning brand launches campaigns Excellent project management negotiation and vendor coordination skills Ability to challenge agencies sales teams constructively to push for higher per square feet pricing Strong communication leadership and execution mindset 1 Strategic Planning Brand Management Develop and execute 360 marketing strategies for real estate projects digital print OOH events PR activations Position projects with clear brand identity USPs and differentiated messaging Plan and monitor annual marketing budgets ensuring ROI-driven spends 2 Agency Vendor Management Manage challenge creative digital PR and media agencies to deliver performance-driven campaigns Negotiate with vendors for cost optimization without compromising quality Oversee media buying planning print outdoor digital radio marketing 3 Lead Generation Digital Marketing Own performance marketing Meta Google programmatic portals like 99acres MagicBricks et al Track CPL Cost Per Lead CTR conversion rates and optimize campaigns Drive SEO SEM website performance landing pages and marketing automation CRM integrations drip campaigns 4 Sales Coordination Last Mile Execution Partner with the sales team to ensure lead quality nurturing and faster closures Plan and execute on-ground activations site branding signage events and launches Develop sales collaterals brochures walkthrough videos project microsites other tools that aid Monitor the customer journey from enquiry site visit booking handover 5 Analytics Reporting Define and track KPIs for all campaigns CPL CPLQ Cost per Lead Qualified CPA Cost per Acquisition Generate weekly monthly dashboards for management with actionable insights Run tests for creatives messaging and channels CTC Up to 20 lacs per annum including performance linked incentives To apply kindly fill up the attached form and email it at hr shubhashray com To know more please visit us at https shubhashray com about-us

📌 Lead - Marketing & Pricing Strategist (Haryana)
🏢 Shubhashray Housing India
📍 Haryana