1 Product Portfolio Management Develop product roadmap across categories Kitchen Garment Care Home Care Personal Care Seasonal Conduct competitor benchmarking-pricing features USPs packaging warranty Coordinate with R D Product team for new product development based on market gaps Plan model mix colour variants and feature differentiation for each price band Review product performance and recommend continuation discontinuation SKU rationalisation 2 Market Research Consumer Insights Monitor market trends consumer pain points usage behaviour and emerging categories Conduct retail visits online analytics and secondary research GfK Nielsen Amazon data Identify opportunities for innovation and new category entry Gather feedback from trade partners service teams and customers 3 Brand Management Define brand positioning messaging and tone across all marketing channels Build brand guidelines for communication packaging and visual identity Manage celebrity influencer collaborations brand ambassadors key opinion leaders Strengthen brand visibility across ATL BTL and digital 4 Marketing Communications ATL BTL Digital Develop 360 marketing calendar campaigns festive plans new launches Drive ATL activities TV print outdoor radio Lead digital campaigns social media performance marketing SEO SEM influencer marketing Oversee BTL retail displays demos visibility kits POSM in-store branding Create product videos photoshoots catalogues leaflets and training content 5 E-Commerce Up-to-date Trade Enablement Manage A content brand storefronts keywords ratings reviews Plan online launch strategy with marketplace teams Coordinate with MT partners for visibility brand bays demo counters Track price hygiene promotions and profitability 6 Trade Marketing Channel Support Develop trade schemes dealer programs display contests incentivisation plans Monitor channel-wise sell-in vs sell-out and drive activations Provide training materials for sales teams and channel partners Design POS collaterals branding elements promotional kits 7 Budgeting ROI Tracking Prepare annual marketing budgets and monthly spend allocation Ensure cost efficiencies in campaigns and productions Track ROI for digital spends influencers retail activations and trade programs Review performance vs plan and optimise 8 Launch Management Manage end-to-end new product launch process including GTM plan and all launch content Ensure product availability pricing packaging and demo readiness 9 Cross-Functional Coordination Work closely with Sales SCM Product Finance and Service teams Align brand messaging with sales strategy and stock availability Share market insights for forecasting planning 10 Performance Tracking Reporting Prepare weekly monthly dashboards for category performance and campaigns Monitor consumer feedback ratings returns and product issues Provide insights for strategic decision-making