Do you thrive in a fast-paced environment and enjoy exceeding client expectations Are you an organizational whiz with a passion for performance marketing If so then this performance marketing specialist role at our dynamic agency might be perfect for you About Us Blufig is a full-service B2B marketing agency We work with B2B tech brands helping them realize their digital aspirations Having worked with 150 brands we are on track to disrupt the agency marketplace with cutting-edge marketing solutions The Role We are seeking a highly analytical strategic and results-driven Performance Marketing Manager to lead our paid media efforts This role is for a true expert with a deep hands-on understanding of Google Ads and LinkedIn Ads specifically within the B2B technology sector You will be responsible for the entire lifecycle of our paid campaigns from strategic planning and budget allocation to execution in-depth analysis and optimization You will leverage your expertise in HubSpot to ensure flawless lead attribution and conversion tracking providing a clear view of the entire marketing funnel from click to closed-won The ideal candidate is a strategic thinker who isn t afraid to get their hands dirty meticulously managing high-budget programs to drive pipeline and revenue Key Responsibilities Campaign Strategy Execution Develop execute and continuously optimize high-budget complex paid advertising campaigns across Google Ads Search Display Performance Max YouTube and LinkedIn Ads Sponsored Content InMail Conversation Ads Design and implement full-funnel strategies tailored for B2B technology brands focusing on generating high-quality Marketing Qualified Leads MQLs and Sales Qualified Leads SQLs Conduct thorough keyword research audience segmentation and competitor analysis to inform campaign strategies and identify new opportunities Conversion Tracking Lead Attribution Take ownership of the technical setup for conversion tracking using Google Tag Manager and native platform pixels Utilize HubSpot to implement and manage end-to-end lead attribution models connecting ad spend directly to pipeline and revenue Ensure data integrity between advertising platforms and HubSpot CRM for accurate reporting on key metrics like Cost Per Lead CPL Cost Per Acquisition CPA and Return on Ad Spend ROAS Analysis Reporting Optimization Perform rigorous data-driven analysis of campaign performance on a daily weekly and monthly basis Develop detailed reports and dashboards in Looker Studio Google Data Studio and HubSpot to communicate performance insights and actionable recommendations to stakeholders Conduct constant A B testing of ad copy creative landing pages and audience targeting to drive incremental improvements Manage and forecast large-scale annual budgets ensuring efficient allocation of resources to maximize ROI Collaboration Work closely with content design and sales teams to ensure a cohesive marketing message and a seamless user journey from ad click to sales conversion Provide strategic guidance and thought leadership on best practices in performance marketing for the B2B tech landscape Benefits Why Join Us Opportunity for Impact Play a pivotal role in the growth trajectory of leading B2B tech brands Autonomy Ownership We trust our experts You will have the freedom to innovate and own your strategies Competitive Compensation We offer a competitive salary performance bonuses and a comprehensive perks package including health insurance for you and your family