About Paytm Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the team This team involves in making a difference A lot of contingency and current challenges are encouraged within the team to do stuff that is meaningful for those we serve We are successful and our successes are rooted in our people s collective energy and unwavering focus on the employees and that s how it will always be change management in Social Media About the role The Social Media Associate will support various initiatives within the marketing department aimed at driving Paytm s growth This includes event management customer acquisition and social media engagement as well as contributing to the development and success of the other programs Role Social Campaign Manager Trendspotting Staying ahead of pop culture memes and viral moments is a must Ideate Conceptualise Develop innovative content ideas that resonate with our audience Create Execute Be hands-on write shoot and edit engaging content Collaborate Work with the creative team to align content with brand objectives Engage Help build a strong interactive community with authentic storytelling Requirements Expertise in social media storytelling copywriting trendspotting and content execution Passion for content and ideas Deep understanding of the latest social trends pop culture and audience engagement Copywriting experience is a must Additional Skills Beneficial but not necessary