Job ID 35895 Job Type Full-time Job Location Bengaluru Experience 2 - 6 Years Posted 28th January 2026 Posted by Sandesh V S Experience SkillsMinimum 2 years of experience in CRM operations Hands-on experience with tools such as CleverTap Moengage Adobe Analytics and AppsflyerStrong analytical skills with the ability to handle large data sets and generate actionable insightsAbility to thrive in a fast-paced and ambiguous environment Robust written and verbal communication skills Roles Responsibilities 1 Marketing Communications Own and manage the end-to-end marketing communications calendar Track delivery reports and funnel metrics sharing insights with marketing category teams Lead CRM initiatives across Email SMS Push Notifications and WhatsApp to improve engagement and retention 2 Strategic Content and Campaign Management Partner with the content team by providing strategic feedback based on campaign learningsDesign and execute data-driven customer segmentation-based campaigns aligned to business goalsCollaborate with cross functional teams data product tech to define cohorts offers and campaign briefs for creative and copyManage large-scale campaign scheduling including DLT WhatsApp template approvals and coordination across teams 3 Performance Analysis and Optimization Deliver performance analysis and insights to ensure continuous CRM optimization Conduct deep dives into campaign performance to maximize channel effectiveness Run experiments and A B testing to drive campaign performance improvements