We re seeking a results-driven Digital Marketing Specialist with strong expertise in SEO paid advertising Google Meta LinkedIn TikTok and Strategic Campaign Execution The ideal candidate should be analytical collaborative and detail-oriented with the ability to monitor performance metrics deliver insightful reports and ensure campaign consistency through established SOPs Key Responsibilities Plan execute and manage high-performance paid advertising campaigns across Google Ads Meta Facebook Instagram LinkedIn Ads and TikTok Ads Strategically define and implement targeting audience segmentation and budget optimization strategies to achieve maximum ROI Conduct thorough keyword research on-page off-page SEO audits and content enhancements for improved organic visibility Develop monitor and continuously optimize campaign performance using tools such as Google Analytics GA4 Meta Ads Manager Google Tag Manager etc Set up track and analyze performance metrics CPC CTR ROAS conversions bounce rate etc to identify trends and actionable insights Develop and Execute Growth Strategies Design and implement growth strategies across channels including social media email SEO content marketing PPC and partnerships to drive customer acquisition Strategize Develop and Execute Multi-Channel Digital Marketing Campaigns Plan launch and manage campaigns across various channels including social media paid search email and display ads Social Media Marketing Manage and grow our social media presence create content engage with the audience and analyze performance to refine strategies Deliver regular performance reports dashboards and insightful recommendations to stakeholders and leadership Maintain and refine Standard Operating Procedures SOPs to ensure consistency efficiency and quality control across digital campaigns Lead A B testing and experimentation on ad creatives copy CTAs and landing pages to drive continuous improvement Collaborate with content creators designers and strategy teams to develop creative briefs and campaign assets Assist in overseeing social media presence post scheduling and engagement tracking across platforms Stay updated with the latest digital marketing trends algorithm changes and industry tools Must-Have Skills Qualifications 3-6 years of proven experience in digital marketing with hands-on expertise in SEO and multi-platform paid ad management Deep knowledge of ad platforms Google Ads Meta Business Suite LinkedIn Campaign Manager TikTok Ads Manager Proficiency in performance analytics data visualization and use of tools like Google Analytics UA GA4 GTM Looker Studio or similar Strong experience in creating and maintaining campaign reporting templates dashboards and actionable summaries Demonstrated ability to follow and refine SOPs and operational guidelines Excellent communication and collaboration skills for working across internal teams and client accounts Detail-oriented adaptive and capable of working under pressure in a dynamic agency environment Good to Have Certifications in Google Ads Meta Blueprint LinkedIn Marketing etc Familiarity with email marketing automation CRM integration and lead funnel tracking Experience with heatmap tools Hotjar Microsoft Clarity and behavioral analytics What We Offer A performance-driven creative work culture with flexibility and growth opportunities Hands-on exposure to top-tier digital campaigns across diverse industries Competitive compensation and incentives Access to learning resources and certifications Apply Here https fsd-tech com careers Job Type Full time Benefits Work from home Work Location Remote

📌 Digital Marketing Specialist (India)
🏢 FSD Innovative Technologies
📍 India