Job Purpose - Lead sales and marketing efforts to drive revenue growth expand distribution strengthen brand presence and ensure profitable market share for wires cables across assigned territories and customer segments retail OEMs contractors EPCs industrial Key Responsibilities Sales Strategy Execution - Develop and implement yearly and quarterly sales plans aligned with business targets and capacity constraints - Own territory channel sales performance set targets for distributors dealers and direct sales teams - Manage key accounts EPCs contractors institutional buyers large distributors and negotiate major contracts - Monitor order book pipeline forecasts and ensure timely replenishment and production prioritization Channel Distributor Management - Recruit train and motivate distributor dealer networks define margin structures credit terms and sales incentives - Implement distributor scorecards performance reviews and corrective action plans - Drive channel initiatives co-op promotions channel loyalty programs seasonal schemes and bulk-contractor pricing Product Pricing - Define product-mix and SKUs for target segments domestic industrial HT LT instrumentation solar cables - Set pricing strategy discounts rebates and margin protection policies in coordination with finance - Coordinate product launches SKU rationalization and current product development feedback loop with production R D Marketing Brand Building - Build brand identity and go-to-market messaging for trade and end-customer segments - Plan and execute trade shows local marketing digital campaigns content product brochures and technical collaterals - Manage digital presence website social media lead generation funnels and CRM-driven nurture programs Demand Generation Trade Support - Develop campaigns for contractors electricians and builders provide technical training demo kits and specification support - Drive specification wins with architects consultants and EPCs through technical presentations and sample programs - Coordinate with logistics warehouse to ensure availability for campaigns and promotions Customer Service After-Sales - Oversee order escalation handling warranty claim resolution process and feedback loop to quality production teams - Ensure customer satisfaction metrics are tracked and improved Data Reporting Systems - Maintain CRM hygiene pipeline management and sales analytics monthly weekly dashboards - Track KPIs sales vs target market share distributor fill rate DSO order turnaround complaint resolution time - Use market intelligence to recommend product price territory adjustments People Management - Coach and develop internal sales team and marketing resources set targets and conduct performance reviews - Hire sales field staff and define roles territories as needed Job Type Full-time Pay 25 000 00 - 30 000 00 per month Benefits Cell phone reimbursement Health insurance Provident Fund Work Location In person