Flychem Private Limited Hyderabad Telangana Full-Time Posted on November 26 2025 We are seeking an experienced and growth-focused Senior Marketing Manager to lead our D2C and e-commerce marketing initiatives The ideal candidate has deep expertise in FMCG and Beauty Personal Care combined with proven success in social media marketing influencer collaborations funnel-based advertising content strategy and marketplace management This role requires a hands-on marketer who can own the full customer journey from awareness to retention while driving measurable growth across all digital touchpoints Key Responsibilities Develop and execute a high-impact D2C marketing strategy across all digital channels Plan and manage annual quarterly budgets forecasts and performance targets Collaborate cross-functionally with product sales design and operations teams Lead content strategy across Instagram Facebook YouTube and emerging social platforms Oversee content creation storytelling and brand positioning tailored to FMCG beauty audiences Build and manage influencer marketing campaigns from outreach to negotiation and performance tracking Track ROI and optimize influencer partnerships based on data Plan execute and optimize performance ads across Meta Google YouTube and other ad platforms Implement full-funnel ad strategies awareness consideration retargeting to improve CAC and LTV Oversee marketplace advertising sponsored ads display ads to boost visibility and sales Analyze marketplace performance dashboards and optimize campaigns accordingly Build automated customer journeys and segmentation strategies to increase repeat purchases Monitor LTV churn and repeat rate to guide long-term retention strategy Use analytics tools GA4 Shopify marketplace dashboards CRM tools to guide strategy Qualifications Requirements 5 years of experience in E-commerce D2C marketing Experience in FMCG and Beauty Personal Care industries is highly preferred Proven expertise in Social media marketing Influencer marketing Funnel-based performance ads Content media management Marketplace management listings ads catalog Robust analytical skills and comfort with data-driven decision making Hands-on experience with Shopify or other e-commerce platforms Excellent communication project management and leadership skills Experience working with creative agencies influencer platforms or affiliate networks