Job ID 100743 - Gurugram Do you want to work on complex and pressing challenges the kind that bring together curious ambitious and determined leaders who strive to become better every day If this sounds like you you ve come to the right place YOUR IMPACT In this role you will be leading high-value client portfolios developing and executing data-driven digital marketing strategies across multiple paid channels optimizing performance to achieve growth targets and managing a team to deliver exceptional client results As a Senior Manager of Performance Marketing you will join McKinsey s Digital Marketing hub DMH and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face You will be based in Gurgaon and will be part of the ETML Team subsidiary of McKinsey Co which is a part of the Growth Marketing and Sales practice The Growth Marketing Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics The mission of this practice is to help clients achieve marketing-driven profit growth Our clients will benefit from your experience in core areas of marketing such as branding customer insights marketing ROI digital marketing CLM pricing and sales and channel management YOUR GROWTH Driving lasting impact and building long-term capabilities with our clients is not easy work You are the kind of person who thrives in a high performance high reward culture - doing hard things picking yourself up when you stumble and having the resilience to try another way forward In return for your drive determination and curiosity we ll provide the resources mentorship and opportunities you need to become a stronger leader faster than you ever thought possible Your colleagues at all levels will invest deeply in your development just as much as they invest in delivering exceptional results for clients Every day you ll receive apprenticeship coaching and exposure that will accelerate your growth in ways you won t find anywhere else When you join us you will have Continuous learning Our learning and apprenticeship culture backed by structured programs is all about helping you grow while creating an environment where feedback is transparent actionable and focused on your development The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience owning your journey A voice that matters From day one we value your ideas and contributions You ll make a tangible impact by offering innovative ideas and practical solutions all while upholding our unwavering commitment to ethics and integrity We not only encourage diverse perspectives but they are critical in driving us toward the best possible outcomes Global community With colleagues across 65 countries and over 100 different nationalities our firm s diversity fuels creativity and helps us come up with the best solutions for our clients Plus you ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences World-class benefits On top of a competitive salary based on your location experience and skills we provide a comprehensive benefits package to enable holistic well-being for you and your family YOUR QUALIFICATIONS AND SKILLS Bachelor s degree in engineering Media Communications Business Administration Journalism English or related Fields from Tier 1 Tier 2 colleges MBA is a plus 4-8 years of experience in the digital advertising industry with proven track record in performance marketing branding handling large scale spends leading growth initiatives Experience in performance marketing growth marketing branding advertising In-depth knowledge experience of running Google Ads Meta Ads other paid channels Managed large scale digital media spends in performance marketing branding Has experience in developing media plans testing different campaign ideas making them successful Candidates should be comfortable with advanced data and measurement tools Proficiency in marketing automation platforms CRM systems and analytics tools and dashboards to derive actionable insights Strong leadership skills with experience managing and developing a team is a plus Strong analytical and Excel skills are essential ability to leverage data and analytics to improve performance for digital campaigns is required Proven written and verbal communication with a knack to communicate complex ideas in easy-to-understand simple language