A fintech client is seeking a Performance Marketer In this role you ll drive measurable growth through data-driven strategies and paid digital channels by optimizing and scaling campaigns across various platforms You will play a crucial role in shaping client s business by improving their online presence driving customer acquisition and increasing engagement Utilizing your data-driven insights you ll enhance visibility across digital channels ensuring our products effectively connect with and resonate with the right audience Requirements RESPONSIBILITIES Facilitate performance marketing campaign optimization across paid search display social media programmatic and other digital channels to drive traffic lead generation and conversions Leverage analytics and performance data to make real-time adjustments maximizing ROI and reducing customer acquisition costs Develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation Maintain detailed performance reports identifying trends and insights to continuously improve campaigns and inform future strategies Conduct A B tests on creative targeting and landing pages to continually improve performance Facilitate performance marketing agency conversations to ensure timely completion of optimization work Manage performance marketing budgets making data-backed recommendations to optimize spending and improve campaign efficiency REQUIREMENTS Previous experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns Expertise in Google Ads Meta Ads LinkedIn and programmatic advertising platforms Robust understanding of data analytics conversion optimization and tracking tools e g Google Analytics SEMRush etc Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment Excellent communication and reporting skills with an emphasis on presenting performance data and actionable insights