Job Title Associate - PPC Employment Type Full-time Permanent Industry EdTech Location Kozhikode About Us At Xylem Learning we are on a mission to redefine education by leveraging technology and innovation Our digital-first approach ensures impactful learning experiences for students We are looking for a detail-oriented and analytical Associate - PPC to join our dynamic marketing team and contribute to driving growth through strategic paid media initiatives Role Overview The Associate - PPC will be responsible for planning executing monitoring and optimizing paid campaigns across multiple digital platforms This role requires a mix of analytical thinking creativity and technical expertise to deliver measurable ROI and ensure campaigns are aligned with organizational goals Key Responsibilities Develop execute and optimize innovative digital campaigns from conception to launch Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives Provide actionable insights and recommendations on campaign performance to stakeholders Define measure and evaluate paid media KPIs for effective tracking and reporting Build manage and optimize media buys across platforms Google Ads YouTube Facebook App Marketing etc Oversee daily execution and optimization of multiple PPC campaigns Conduct in-depth keyword research competitor analysis ad grouping and audience targeting Stay updated with industry trends best practices and emerging paid marketing technologies Manage keyword selection audience targeting and bidding strategies to maximize ROI Monitor budgets adjust bids and recommend improvements for efficiency Prepare accurate data-driven campaign performance reports for management Maintain and grow partnerships with PPC platforms vendors and digital partners Continuously innovate and adapt to evolving paid marketing trends in alignment with Xylem s digital approach Candidate Profile Proven experience as a PPC Manager Paid Marketing Specialist or similar role Strong data analysis and reporting expertise Solid understanding of SEO and digital marketing concepts Hands-on experience with multiple ad platforms Google Ads App Marketing YouTube Facebook etc Proficiency in analytics tools Google Analytics Tableau WebTrends etc Strong technical knowledge of HTML and XML Advanced proficiency in MS Excel and reporting tools Excellent communication collaboration and presentation skills Analytical mindset with strong numerical and problem-solving abilities Academic Requirements Bachelor s degree in Marketing Business Administration Digital Media or a related field BSc BA BBA Master s preferred Google AdWords certification and other relevant digital marketing certifications mandatory Job Types Full time Permanent Pay 25 000 00 - 35 000 00 per month Work Location In person

📌 Associate - Ppc (Kerala)
🏢 XYLEM LEARNING
📍 Kerala