Campaign Management Plan execute and monitor digital marketing campaigns across multiple channels Google Ads Facebook Ads LinkedIn Instagram etc Develop campaign strategies to increase brand visibility customer engagement and conversions Analyze data to track the performance of campaigns and make necessary adjustments for optimization Search Engine Optimization SEO Perform on-page and off-page SEO to improve organic search rankings Conduct keyword research and implement on-site SEO strategies for content optimization Work closely with content teams to ensure that SEO best practices are followed Social Media Marketing Manage social media accounts Facebook Instagram Twitter LinkedIn etc creating and scheduling engaging content Analyze social media performance metrics and optimize posts based on engagement data Collaborate with influencers and partners for social media collaborations Email Marketing Design and implement email marketing campaigns from newsletters to product promotions Maintain and grow email subscriber lists ensuring they are segmented for maximum impact Monitor and analyze email performance to increase open rates click-through rates CTR and conversions Content Creation Collaborate with content creators to develop blog posts videos infographics and other digital content Ensure content is optimized for search engines and is in line with marketing strategies Conduct competitor analysis and stay up-to-date with the latest trends in content marketing Analytics Reporting Use Google Analytics and other analytics tools to track website traffic user behavior and campaign performance Prepare and present monthly reports on digital marketing activities and performance Provide insights and recommendations for improving marketing effectiveness Paid Advertising PPC Set up and manage Google Ads Bing Ads Facebook Ads and other paid campaigns Optimize ad performance and track ROI Work with the team to define budget allocation and target audience for paid campaigns Qualifications Education Bachelor s degree in Marketing Communications or a related field Experience 1-3 years of experience in digital marketing with hands-on experience in SEO PPC social media marketing and email marketing Skills Proficiency in Google Ads Facebook Ads Google Analytics and SEO tools Ahrefs SEMrush etc Strong written and verbal communication skills Familiarity with social media platforms trends and tools like Hootsuite Buffer or Sprout Social Ability to work with HTML and basic coding knowledge is a plus Knowledge of email marketing platforms such as Mailchimp HubSpot or similar Personal Attributes Creative and results-driven mindset Strong analytical and problem-solving skills Ability to work independently as well as in a cooperative team environment Proactive adaptable and eager to learn new tools and techniques Work Environment Full-time position Office-based or remote depending on company policies Occasional evening or weekend work may be required for campaigns or to meet deadlines Job Type Full-time Pay 15 000 00 - 20 000 00 per month Work Location In person

📌 Digital Marketing Executive (West Bengal)
🏢 Work Panda Cooperation
📍 West Bengal