Job Information Work Experience 3-5 years Closing Date 05 08 2025 City New Delhi Job Type Full Time About Centre for Civil Society CCS The Centre for Civil Society CCS is one of India s leading think tanks working to advance social change through public policy Through research outreach and training CCS promotes choice accountability and inclusive prosperity across sectors like education livelihoods and governance As we expand our presence and engagement we are looking for a driven and strategic professional to lead our digital outreach efforts at the organizational level About the Role As Senior Associate - Digital Marketing Communications you will be responsible for end-to-end digital marketing and communications initiatives for CCS and managing CCS digital properties You will oversee content strategy and review SEO and analytics social media campaigns and cross-platform stakeholder engagement This role is ideal for someone who combines content sensitivity with performance-oriented marketing skills The ideal candidate should have proven expertise in managing current media for organisations have an eye for good design and possess excellent communication skills Interest in public policy would be deemed an advantage Key Responsibilities Digital Marketing Strategy Execution Manage CCS presence across all social media channels Design and execute comprehensive digital marketing strategies to enhance organizational visibility promote programs and stakeholders engagement Plan and run paid campaigns across platforms such as Google Ads Facebook Instagram LinkedIn and X Monitor campaign performance analyze metrics and adjust tactics for optimal results Create and update a social media calendar that effectively highlights the work done by CCS Content Oversight Messaging Review and refine content across platforms - social media newsletters websites blogs emailers and ad copy for clarity tone and consistency Collaborate with internal teams to ensure that program messaging aligns with organizational branding and audience needs Create and manage monthly content calendars in line with CCS campaigns and key milestones Develop compelling copy for online websites landing pages emailers newsletters ad copy and offline materials brochures pamphlets posters Produce original content for social media posts videos podcasts blogs and websites to highlight CCS s work Work with the design team to ensure timely production and delivery of communication materials Write scripts for videos and podcasts and coordinate with design team for production Identify brand-building opportunities to engage audiences and foster authentic and positive interactions Search Engine Optimization SEO Optimize website and campaign landing pages to improve search visibility and user experience Conduct keyword research and competitor analysis to refine SEO strategies Monitor SEO performance and implement data-driven improvements Analytics Reporting Use tools like Google Analytics Meta Business Suite and Search Console to track the performance of web properties and campaigns Prepare monthly reports with actionable insights for program and leadership teams Define and track key performance indicators KPIs for digital outreach initiatives Evaluate the effectiveness of digital campaigns and adapt strategies to improve outcomes over time Stakeholder Coordination Brand Engagement Liaise with design and program teams to create engaging and branded content Identify opportunities for brand engagement partnerships and online advocacy Support media outreach influencer collaboration and audience targeting strategies Reporting to Senior Fellow Learning Development Qualifications Experience Bachelor s Master s degree in Communications Marketing Public Policy Journalism or related fields Track record of successfully managing multi-platform campaigns with measurable outcomes Basic knowledge of image or video editing tools is a bonus e g Adobe Photoshop Premiere Pro Canva Skills Competencies Required Minimum 3 years of experience in digital marketing communications or outreach roles Strong understanding of Google Ads SEO SEM and campaign management Proven experience managing paid campaigns across LinkedIn Facebook Google Ads Instagram and X Twitter Skilled in content writing and editing for diverse digital platforms Proficient with digital tools such as Google Analytics Meta Ads Manager Canva etc Excellent communication and interpersonal skills with demonstrated ability to plan and execute outreach strategies influencer engagement and audience targeting Prior experience in the development or public policy sector is highly desirable Knowledge or interest in classical liberal ideas and policy discourse is a plus Compensation Attractive package for the non-profit sector commensurate with experience Location CCS headquarters in Delhi Frequent domestic and potential international travel is expected

📌 Associate/sr. Associate, Digital Marketing & Communications (New Delhi)
🏢 Centre for Civil Society
📍 New Delhi