- Develop and execute successful SEO strategies for your client portfolio
- Identify key SEO KPIs based on clients business objectives
- Perform large scale keyword research regularly in coordination with client business objectives to optimize existing content and uncover recent opportunities
- Work with content teams to guide existing content optimizations and new content creation
- Review technical SEO issues and recommend fixes
- Collaborate with web developers for implementation of SEO recommendations
- Direct off-page optimization projects (e g link-building)
- Collect data and report on traffic, rankings and other identified KPIs
- Communicate to clients, team, and management about strategy/project development, timelines, and results
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and digital marketing latest trends and best practices
Requirements
- 6+ years of experience as SEO Manager or similar role
- 2+ year of experience in a client facing role
- Knowledge of standard and current SEO best practices for both onsite and offsite factors
- Knowledge of HTML, CSS, JavaScript
- Experience with SEO reporting
- Familiarity with tools such as Ahrefs, Screaming Frog, MOZ, etc
- Familiarity with web analytics tools such as Google Analytics, Google Search Console, Google Data Studios, etc
- Familiarity with Google Workspace products such as Google Sheets, Google Docs, etc
- Excellent communication skills
- Critical thinker and problem-solving skills
- Analytical mindset with numerical aptitude