Key Responsibilities
1. Channel Sales & Distribution Management
Oversee and optimize the primary and secondary sales through the existing
distribution network.
Ensure product availability and visibility across all retail formats (General Trade,
Modern Trade, and Kirana stores).
Monitor distributor health, including stock levels, credit limits, and ROI.
2. New Dealer & Distributor Appointment
Actively identify and onboard new high-potential distributors and dealers to expand
the market footprint.
Conduct market mapping to identify "white spaces" where the brand is
underrepresented.
Lead the negotiation and documentation process for new channel partners.
3. Sales Strategy & Execution
Meet and exceed monthly, quarterly, and annual sales targets.




Implement company schemes, trade promotions, and consumer offers effectively at
the ground level.
Analyse competitor activity (pricing, schemes, recent launches) and provide actionable
insights to the management.
Identify standard client and convert them into key accounts, focused on long-term
value, partnership, and mutual growth.
4. Field Leadership & Traveling
Hiring of new field staff

Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned
territory to visit retailers /distributors.

📌 ASM (FMCG) (Haryana)
🏢 Smart4Talent
📍 Haryana