Job Description Associate Vice President (AVP) Sales, MBOs & Channel Distribution

Locations:

AVP North India (Delhi NCR)

AVP South India (Bengaluru)

About Adventra Sports

Adventra Sports is a premium outdoor and adventure sports brand focused on hiking, trekking, camping, travel, snow, and performance apparel & footwear. Our vision is to become India's most trusted outdoor brand by building a strong omnichannel presence across retail, distributors, and modern trade.

We are looking for entrepreneurial sales leaders who can build the business from the ground up in their respective regions.

Key Responsibilities Business Development

Drive primary and secondary sales across the assigned region.

Develop annual, quarterly, and monthly business plans.

Achieve regional revenue and profitability targets.

Identify new market opportunities and expand Adventra's footprint. Channel Distribution

Appoint and develop distributors in key states.

Expand presence across Multi Brand Outlets (MBOs).

Drive dealer and retailer productivity.

Improve product availability and market penetration.

Key Accounts

Build relationships with regional MBO chains and large retail groups.

Negotiate commercial agreements.

Execute seasonal launch plans and promotional activities. Team Management

Recruit and lead Regional Sales Managers and Area Sales Managers.

Conduct regular business reviews.

Build a high-performance sales culture. Sales Operations Forecast sales and inventory requirements.

Monitor collections and credit limits.

Ensure accurate reporting and CRM discipline.

Market Intelligence

Track competition, pricing, and consumer trends.

Recommend assortment and pricing strategies.

Provide feedback to product and marketing teams.

Regional Coverage AVP North India Responsible for:

Delhi NCR Punjab Haryana Uttarakhand Uttar Pradesh Rajasthan Chandigarh

AVP – South India Responsible for:





Karnataka Tamil Nadu Kerala Telangana Andhra Pradesh Puducherry

Key MBOs (Objectives) Sales

Deliver 100% of regional sales targets.

Achieve profitable growth while maintaining company margins.

Distribution

Appoint new distributors in uncovered territories.

Expand Adventra into new MBOs and dealer networks.

Strengthen existing distributor performance. Market Expansion

Enter new cities and high-potential outdoor markets.

Increase brand visibility and retail presence.

Team

Build and mentor a high-performing regional sales team.

Maintain high productivity and accountability.

Operations

Maintain healthy inventory across channels.

Improve collection efficiency and reduce outstanding dues.

KPIs Revenue

Monthly & Quarterly Sales Achievement (%)

Regional Growth (%)

Gross Margin (%) Distribution

New Distributor Appointments

Active Distributor Count

Recent MBO Openings

Active Retail Outlets

Numeric Distribution Retail Performance

Secondary Sales Growth

Sell-through

Product Availability

Retail Visibility Score Operations

Collection Efficiency

Outstanding Days

Forecast Accuracy

Fill Rate Team

Sales per Team Member

Employee Retention

Training Completion

Desired Profile

8–15 years of experience in footwear, apparel, sports, outdoor, lifestyle. Strong experience in distributor and MBO network development.

Existing relationships with regional distributors and retail chains.

Proven track record of scaling regional sales businesses.

Willingness to travel extensively across the assigned region. First-Year Deliverables

Appoint 20–25 high-quality distributors across the region.

Expand Adventra to 200+ active MBOs within the assigned territory.

Build a strong regional sales team with Regional Sales Managers and Area Sales Managers.

Achieve agreed regional revenue and profitability targets.

Position Adventra Sports among the leading outdoor brands in the region through disciplined channel expansion and superior retail execution.

📌 AVP- Sales, MBOs & Channel Distribution (Chandigarh)
🏢 Adventra Sports
📍 Chandigarh