We are a growing technology company delivering ERP and AI-powered business solutions that help businesses streamline operations and improve efficiency. As we expand our digital presence, we are looking for a passionate Digital Marketing Specialist to drive brand visibility and qualified B2B lead generation.
About the Role
We're looking for a results-driven Digital Marketing Specialist who can execute SEO, Google Ads, website optimization and digital campaigns while collaborating closely with leadership and cross-functional teams.
Key Responsibilities
- Execute On-page and Off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimize Meta Titles, Meta Descriptions, URLs, Headings and Internal Linking.
- Build quality backlinks using ethical practices.
- Manage Google Ads campaigns and optimize CTR, CPC, CPA and CPL.
- Optimize landing pages and coordinate website updates.
- Manage LinkedIn and other professional digital platforms.
- Track performance using Google Analytics and Search Console.
- Prepare monthly reports and recommendations.
- Coordinate with Sales & Marketing and the in-house designer.
Required Skills
- SEO
- Google Ads
- Google Analytics (GA4)
- Google Search Console
- Keyword Research
- Landing Page Optimization
- Website Optimization
- LinkedIn Marketing
- Performance Marketing
- Basic CMS/WordPress understanding