About Praxia

Built by leaders with deep experience across Consulting, FMCG, e-Commerce, and Banking, Praxia was founded with one clear objective: to accelerate India's manufacturing growth by unlocking smarter access to capital.

We enable manufacturers and capex buyers to unlock growth through structured financing solutions. Working closely with OEMs, SMEs, large enterprises, and financial institutions, we design fast, pragmatic, and scalable access to capital.

Over the last four years, Praxia has grown rapidly and built strong market credibility. We are now entering our next phase of expansion and are looking for exceptional sales talent who can own markets, build pipelines, and deliver consistent results.

Role Objective

To drive high-velocity deal closures in the 100500 Cr client segment by sourcing, structuring (light-to-moderate), and closing capex financing opportunities.

This role is about origination capability, execution discipline, and high ownership.

- Location: Chennai, Bangalore, Gurugram/Delhi NCR and Mumbai
- Designation: AVP / VP
- Reports to: Head of Sales
- Function: Origination Capex Financing & Leasing

Key Responsibilities

1. Business Development

- Identify and engage small and mid-sized manufacturers and capex buyers
- Develop and activate OEM channel partnerships for deal flow
- Build and sustain a robust pipeline across 3-4 industrial clusters
- Own territory plan and penetration roadmap

2. Deal Structuring & Closure

- Understand client capex requirements and balance sheet implications
- Coordinate with internal credit and lending partners for structuring solutions
- Drive strict TAT adherence from lead to disbursal




- Ensure documentation closure and disbursal execution

3. Pipeline Discipline

- Maintain accurate CRM hygiene and stage-wise tracking
- Actively manage conversion funnel: Lead Sanction Disbursal
- Proactively engage with internal teams on client discussions

4. Relationship Management

- Build long-term client relationships for repeat mandates
- Position Praxia as a strategic capital partner, not just a transaction facilitator
- Increase share of wallet within existing accounts

KPIs

- Quarterly disbursal targets
- Conversion ratio (Lead Sanction Disbursal)
- TAT adherence across deal stages
- Repeat client ratio
- Pipeline depth and coverage expansion

Ideal Candidate Profile

- 4-8 years of experience in NBFC / Bank / Asset Finance / Capex Lending
- Strong local market network in manufacturing clusters
- Proven track record of closing Small & Mid-market transactions
- Comfortable with field-driven origination
- Strong execution mindset with attention to detail
- Good financial understanding and client communication skills

What Drives Success in This Role

- Extreme ownership
- High Initiative and drive
- Documentation discipline
- Obsession with Speed
- Team-oriented and Team-oriented

Life at Praxia

- We are building a world-class institution, and in our business, people are our primary assets.
- Best-in-class compensation structure: competitive fixed pay + meaningful performance-linked variable
- ESOPs for long-term value creators
- Learning budget per employee for professional development
- A culture that values ownership, performance, and continuous improvement
- A healthy work-life balance, we believe sustained performance requires recharge
- A team that celebrates wins big and small

📌 Vice President - SME (Gujarat)
🏢 WOW Softech
📍 Gujarat