Job Title: Digital Marketing Executive

Experience: 5+ Years
Location: Chennai
Employment Type: Full-time
Industry: Real Estate & BUILDERS

About SP Promoters

With over 20 years of excellence in the real estate industry, SP Promoters is a trusted name in Chennai, known for delivering quality, innovation, and customer satisfaction. We specialize in the development of apartments, villas, residential layouts, and commercial projects. Driven by superior construction standards, timely project delivery, and ethical business practices, we provide an environment where professionals can grow, innovate, and contribute to landmark developments.

Job Summary

We are seeking a creative, results-driven, and experienced Digital Marketing Executive to strengthen our online presence and generate quality leads for our real estate projects. The ideal candidate should have a strong understanding of digital marketing strategies, campaign management, content marketing, social media, SEO, and paid advertising, with a proven track record of delivering measurable results.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage and optimize paid advertising campaigns on Google Ads and Meta (Facebook & Instagram).
- Develop and implement SEO and SEM strategies to improve website traffic and search rankings.
- Manage the company's social media platforms by creating engaging content and monitoring audience engagement.
- Coordinate with designers, content creators, and external agencies to produce marketing materials.
- Monitor website performance using Google Analytics and other digital marketing tools.
- Generate, track,



and optimize lead generation campaigns for residential and commercial projects.
- Create email marketing campaigns and maintain customer databases.
- Analyze campaign performance, prepare reports, and recommend improvements based on data insights.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Collaborate with the sales team to align marketing efforts with business goals.

Requirements

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 4+ years of experience in digital marketing, preferably in the real estate industry.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, and SEO tools.
- Strong knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and lead generation.
- Experience managing digital campaigns with measurable ROI.
- Proficiency in Microsoft Office and digital marketing platforms.
- Excellent communication, analytical, and organizational skills.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced setting.

Preferred Skills

- Experience in real estate digital marketing.
- Knowledge of CRM tools and lead management systems.
- Basic understanding of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
- Experience with video marketing and short-form content for social media platforms.

Perks & Benefits

- Competitive compensation package
- Performance-based incentives
- Paid leave and company holidays
- Growth opportunities within a well-established real estate company
- Supportive and collaborative work environment

📌 Digital Marketing Executive (Tamil Nadu)
🏢 Right choice SP promoters
📍 Tamil Nadu