Are you a visionary leader in Email & CRM Marketing ready to make a global impact? Join our dynamic Team and drive the customer retention strategy for one of the UKs fastest-growing ecommerce companies. This is your prospect to shape the future of customer engagement at scale, working with cutting-edge technology and a diverse, international team.

Role & responsibilities

- Lead & Innovate: Own the end-to-end strategy, execution, and optimisation of high-volume email marketing campaigns using Salesforce Marketing Cloud (SFMC).
- Customer Journey Architect: Design and manage sophisticated customer journeys, automation workflows, and lifecycle communications that drive acquisition, engagement, retention, and reactivation.
- Personalisation Champion: Develop advanced audience segmentation and dynamic content strategies for highly targeted, personalized campaigns.
- Collaborate Globally: Work closely with UK and India-based marketing, creative, CRM, and analytics teams to deliver engaging, on-brand communications.
- Data-Driven Decision Maker: Monitor and analyse campaign performance (open rates, CTR, conversions, deliverability, etc.), conduct A/B testing, and leverage insights to continuously improve results.
- Compliance & Best Practices: Ensure all campaigns are mobile-optimised, compliant with global email marketing regulations,



and uphold best-in-class standards for deliverability and database hygiene.
- Reporting & Insights: Build dashboards and performance reports to identify trends and actionable insights for ongoing optimisation.

What Were Looking For

- 10 - 15 years of hands-on experience in Email Marketing, CRM, or Lifecycle Marketing, ideally in ecommerce.
- Proven expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Audience Builder, segmentation).
- Strong track record managing high-volume, data-driven campaigns and customer lifecycle strategies.
- Experience with AMPscript, dynamic content personalization, and CRM integrations is a plus.
- Salesforce Marketing Cloud certifications preferred.
- MBA/PGDM in Marketing or related postgraduate degree.

Why Join Us?

- Global Impact: Influence the customer experience for millions of shoppers in the UK and beyond.
- Career Growth: Lead a high-performing team and work directly with senior leadership in both India and the UK.
- Innovation: Access to the latest marketing technology and tools, with the freedom to experiment and innovate.
- Diversity & Inclusion: Thrive in a multicultural, collaborative environment that values your ideas and expertise.
- Competitive Compensation: Attractive salary

Ready to take your career global? Apply now and be part of our success story!

📌 Head of Email Marketing & CRM Retention -Salesforce Marketing Cloud (Haryana)
🏢 Fabel Services
📍 Haryana