Role Overview (End-to-End Marketing Ownership)

We are looking for a hands-on marketing professional who can think like a strategist, execute like an agency, and grow like an entrepreneur.

You will be responsible for planning, executing, and scaling all marketing efforts for Ekatraa.

Strategy & Planning

- Develop and execute end-to-end marketing strategy aligned with business goals
- Define customer acquisition, vendor acquisition, and brand positioning strategies
- Identify high-impact growth channels and optimize marketing mix

Campaign Execution (Digital + Offline)

- Plan and run full-funnel campaigns across:
- Social media (Instagram, Facebook, YouTube)
- Paid ads (Meta, Google)
- Local activations & offline campaigns
- Execute campaigns independently or through agencies
- Ensure timely delivery with robust execution quality

Agency & Vendor Management

- Work closely with marketing agencies, designers, and media partners
- Brief, manage, and evaluate agency outputs
- Ensure alignment with brand and performance goals

Content & Creative Leadership

- Conceptualize high-impact creatives, campaigns, and brand storytelling
- Drive content strategy for:
- Social media
- Performance ads
- Campaign launches
- Bring original ideas and creativity to build strong brand recall

Growth & Performance Marketing

- Drive customer acquisition and vendor onboarding campaigns
- Optimize:
- Cost per lead
- Conversion rates
- ROI on campaigns




- Continuously experiment and improve performance

Market Intelligence & Insights

- Analyze customer behavior, competition, and market trends
- Identify new growth opportunities and campaign angles
- Translate insights into actionable strategies

Analytics & Reporting

- Track key metrics:
- Leads, conversions, CAC, engagement
- Prepare regular reports and dashboards
- Take data-driven decisions to improve performance

What Were Looking For

- 2–3 years of experience in marketing (agency experience strongly preferred)
- Deep understanding of how marketing agencies operate and deliver campaigns
- A doer mindset — someone who can execute, not just plan
- Strong creativity with practical execution skills
- Hands-on experience in digital marketing tools & platforms
- Excellent communication and coordination ability

Qualification

- Graduate in any discipline
- MBA in Marketing preferred

Why Join Ekatraa

- Opportunity to own end-to-end marketing in a high-growth startup
- Work directly with founders and influence business decisions
- High learning, high ownership, high growth
- Be a part of the core profit sharing team of a growing Startup while building a brand from the scratch.

Location: Bhubaneswar

If you are a hardcore marketer who can think strategically and execute aggressively, this role is for you.Role & responsibilities

Preferred candidate profile

Perks and benefits

📌 Marketing Manager (Odisha)
🏢 Ekatraa Assitance
📍 Odisha