Were looking for a data-driven, customer-focused professional to join our D2C team and drive customer engagement, retention, repeat purchases, and lifecycle marketing across our digital channels.

Role: CRM Executive – D2C
Location: Gurgaon (Work From Office)

Key Responsibilities:
• Execute CRM campaigns across Email, WhatsApp, SMS, Push Notifications & retention channels
• Manage customer lifecycle journeys — onboarding, abandoned cart, repeat purchase, win-back, loyalty, etc.
• Customer segmentation based on behavior, purchase history, engagement & cohorts
• Track and optimize CRM KPIs including open rates, CTR, conversion, retention, repeat rate & revenue contribution
• Work closely with Growth, D2C, Design & Performance Marketing teams
• Build automations,



campaign calendars & optimize customer journeys through testing and analytics

What We’re Looking For:
• 1–4 years of experience in CRM / Retention / Lifecycle Marketing / D2C Marketing
• Experience with CRM tools such as MoEngage, WebEngage, CleverTap, Netcore, Klaviyo, HubSpot, etc.
• Robust understanding of customer lifecycle marketing, segmentation & retention strategies
• Prior exposure to D2C / E-commerce / Consumer brands / Startup ecosystem preferred

If this sounds relevant to you or someone in your network, please share your profile / referrals.

Thanks!

📌 Crm Executive (Haryana)
🏢 Exotic Mile
📍 Haryana