Job Description:

KRA – ASM (Insurance Attachment with Loans)

1. Business & Revenue Growth

- Achieve monthly / quarterly insurance premium targets through loan-linked insurance (HL, LAP, PL, CV, Gold Loan, etc.)
- Drive insurance attachment ratio (%) on overall loan disbursement
- Increase cross-sell penetration across life, health & general insurance
- Ensure product mix as per company strategy (Health, Life, GI)

2. Loan Insurance Attachment

- Attach mandatory & optional insurance policies with:

- Home Loans
- Personal Loans
- Business Loans

- Improve case-level insurance conversion
- Reduce zero-insurance loan cases
- Ensure correct sum insured & tenure alignment with loan amount

3. Channel & Stakeholder Management

- Manage relationships with:

- Branch Managers
- Loan Officers / Relationship Officers
- Credit & Operations teams

Conduct joint calls & field visits with loan sales teams Ensure insurance inclusion in loan sales discussions

4. Team Management & Productivity

- Recruit, train & manage DSAs / Insurance Sales Officers
- Set daily & monthly targets for the team
- Track daily MIS, logins, issuances & conversions
- Coach team on objection handling & loan-linked pitching

5. Training & Capability Building

- Conduct product & process training for loan sales staff
- Educate teams on:





- Insurance advantages
- IRDAI compliance
- Policy features & exclusions

Regular refresher sessions to improve attachment %

6. Process, Compliance & Quality

- Ensure 100% compliance with IRDAI & partner guidelines
- Maintain proper customer consent & documentation
- Reduce policy cancellations / free-look cases
- Ensure accurate data entry & smooth policy issuance

7. Customer Experience

- Ensure timely policy issuance post loan disbursement
- Coordinate for endorsements, corrections & claims support
- Maintain high customer satisfaction score (CSAT)

8. Reporting & MIS

- Daily / Weekly MIS on:

- Loan disbursement vs insurance attachment
- Premium achieved
- Branch-wise & product-wise performance

Analyze gaps and submit action plans to improve performance

9. Market Expansion

- Identify new branches, DSAs & sourcing partners
- Increase insurance presence in underperforming loan locations
- Support new branch / product launches

10. Key Performance Metrics (KPIs)

- Insurance Attachment Ratio (%)
- Premium Achieved vs Target
- Policies issued per loan officer
- Conversion ratio (login to issuance)
- Cancellation / free-look ratio
- Branch activation %

📌 ASM- Creditors - Mumbai
🏢 Acura Solution
📍 Mumbai