Job Description Business Development Specialist
n Job Responsibilities:
n n Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
n Perform company / contact research as per ICP.
n Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
n Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
n Craft compliant messaging adhering to the CAN SPAM Act.
n Ensure CRM automations in HubSpot are functioning properly.
n Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
n Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
n Providing coverage of up to 50% during USA business hours (Shift Timings:



3 to 11 PM IST)
n n Skills:
n n Solid time management abilities
n Strong market research and analytical skills
n Intellectual curiosity
n Confidence in rapidly learning and translating insights into compelling messaging
n Capacity to independently create detailed plans from overarching objectives
n Effective prioritization skills
n Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry
n n Goals:
n n Achieve a lead success conversion rate of 20% or higher annually for CJK brands.
n n n 5 to 8 years of experience in sales, lead generation, or B2B email marketing.
n English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
n Bachelor's degree in business, sales, or marketing(Pref)
n

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📍 Raigarh