- Brand Strategy:
- Understand Brand Architecture and Brand Positioning.
- Understand products offerings and approach of key competitors & aspired-to brands.
- To constantly engage in market & trend research in the categories we operate within.
- To work with sales team across the world to increase the distribution base of the brands they manage.
- Articulate & develop brand guidelines, brand strategy and brand positioning documents – following deep research into the current market dynamics of the brand.
- Establish a transparent strategy for the brand & work to roll it out with the sales team.
- Brand Management:
- Work to develop a global top line P&L; for the brand.
- Work on develop creative ideas to drive sales.
- Carry out category management projects to push & widen the distribution of the brand.
- Work on growing & developing key international markets.
- Train sales teams to become product experts and give them the ammunition required to effectively sell our products.
- Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives.
- Conduct regular analysis on launched products, to assess by market performance.
- From this, develop action plans to drive further sales.
- Develop plans for and the roll-out of ATL & BTL campaigns.
- Develop plans for digital marketing.
- Conduct ROI analysis for all campaigns run.
- Provide assistance on creating presentations for conferences & customer meetings.
- New Product Development:
- Identify product trends and make recommendations to senior leadership & product development team.
- Provide market insights to new product development teams and participate in the development of products, from conception phase.
- Articulate NPD project scope and objectives to the team & key leadership.
- Establish effective working relationships with various sales teams across the world.
- Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives.
- Regularly holding NPD and Production teams responsible for delays in production of products.
- Entire Project Management for NPD/NPU along with product re-engineering in tune with global trends
- Provide regular internal tracking & status reports, ranging from NPD development timelines, to sales data by market for various product launches, to ROMI analysis.
- Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.
- Manage creative production, graphic design, website development.
Required Skills:
- Should have some exposure of working with markets outside of India.
- Must have experience in Fragrances.
- Must have shown an entrepreneurial mind-set.
- Strong digital marketing skills.
- Strong data management and operational skills included
- Must have some experience in new product development.
Required Qualification: - Any Marketing Related
Salary :- Upto 20.00 LPA
If you are interested for this opening please send updated resume on same mail with following details.