Role : Product Manager

Designation : PE / APM / PM / Sr. PM

Function : Domestic Marketing

Department : Domestic Marketing

Role Objective: To manage pharmaceutical brand performance through strategic planning, execution of marketing deliverables, and providing robust sales support to drive market share and brand growth.

KEY RESPONSIBILITIES

? Strategic Planning and Budgeting: Develop market intelligence by studying trends, analyzing agency reports, and collating feedback from sales teams.

? Market Insight: Meet with Key Opinion Leaders (KOLs) and attend industry seminars to stay updated on market changes and competitor strategies.

? Brand Planning: Prepare annual brand plans, including STP (Segmentation, Targeting, and Positioning) strategies aligned with market realities.

? Execution: Ideate and design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.

? Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.

? Monitoring and Reporting: Continuously monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.

? Relationship Management: Handle customer queries/complaints and manage the delivery of educational programs for chemists, pharmacists,



and paramedics.

? Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.

STAKEHOLDER INTERACTION

Type of Interaction: Internal

? Interaction with: Sales teams, Regional/District Heads, Marketing Heads, Training team, and Corporate Quality Assurance (CQA).

? Nature of Interaction: Collating feedback, presenting execution updates, coordinating campaign execution, delivering training, and resolving customer complaints.

Type of Interaction: External

? Interaction with: Key Opinion Leaders (KOLs), Industry Peers, and Vendors.

? Nature of Interaction: Keeping abreast of market changes, networking at seminars, and negotiating/contracting with vendors for marketing materials.

JOB REQUIREMENTS

Skilled Experience and Relevant Skills

? Experience: 2+ years of experience as a Product Manager within a Product Management Team.

? Experience Context: Exclusively Pharmaceutical industry experience.

? Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.

Academic Qualifications & Certifications

? Educational Qualification: Minimum Science Graduate.

? Mandatory Qualification: Management Graduate (MBA)

📌 Product Manager (C) (Maharashtra)
🏢 USV
📍 Maharashtra