04 Aug
|
Prestige Group
|
Bengaluru
04 Aug
Prestige Group
Bengaluru
Job Description Role Objective:
n The Role (Events & Experiences) will be responsible for ideating, conceptualising, curating and executing high-quality events at UB City. The role focuses on strengthening existing event IPs while creating new signature IPs that enhance footfall, engagement and brand positioning.
n Key Result Areas (KRA) – Events & Experiences
n 1. Event Ideation & Conceptualisation
n n Ideate, conceptualise, and design high-quality experiential events aligned with UB City's brand positioning and target audience.
n Develop innovative event formats and engagement ideas to enhance footfall and brand recall.
n Identify trends in lifestyle, luxury, art, culture, fashion, food & entertainment to create relevant and aspirational experiences.
n n 2. IP Management – Existing Properties
n n Strategically manage, strengthen, and scale existing UB City event IPs.
n Ensure continuity, consistency, and quality enhancement of legacy events.
n Evaluate performance of ongoing IPs and introduce improvements based on audience insights, feedback, and commercial outcomes.
n n 3. IP Development – New Properties
n n Conceptualise and launch current signature IPs that align with UB City's vision and commercial objectives.
n Build scalable event properties that can be sustained annually or seasonally.
n Collaborate with brands, artists, designers, and partners to co-create new experiential IPs.
n n 4. Event Planning & Execution
n n Own end-to-end planning and execution of events including timelines, budgets, vendors, artists, permissions, and on-ground operations.
n Ensure seamless execution with attention to detail, quality, safety, and guest experience.
n Coordinate with relevant stakeholders for smooth delivery.
n n 5. Budgeting & Commercial Performance
n n Prepare and manage event budgets,
ensuring cost efficiency and ROI.
n Identify sponsorships, partnerships, and revenue opportunities to offset costs and enhance event profitability.
n Track and report financial performance of events and IPs.
n n 6. Vendor, Partner & Artist Management
n n Identify, onboard, and manage vendors, agencies, artists, performers, and collaborators.
n Negotiate commercials, manage contracts, and ensure timely deliverables.
n Maintain long-term relationships with key partners and creative collaborators.
n n 7. Marketing & Promotions Support
n n Work closely with the marketing team to create event communication plans.
n Support amplification strategies to maximize reach and engagement.
n n 8. Audience Engagement & Experience
n n Curate events that deliver superior guest experience and reflect UB City's premium positioning.
n Monitor audience feedback, footfall, engagement metrics, and sentiment.
n Continuously refine event formats to enhance consumer experience.
n n 9. Compliance, Safety & Permissions
n n Ensure all events comply with local regulations, licenses, and safety norms.
n Coordinate with authorities for permissions where required.
n Implement risk management and contingency planning.
n n 10. Reporting & Performance Analysis
n n Prepare post-event reports covering objectives, execution, attendance, media coverage, and ROI.
n Track performance of each IP against defined KPIs.
n Present insights and recommendations for future events.
n n Key Skills & Competencies
n n Strong creative and conceptual thinking.
n Proven experience in end-to-end event execution.
n Excellent project management and stakeholder coordination skills.
n Budgeting, negotiation and vendor management expertise.
n Ability to manage multiple events and IPs simultaneously.
n Strong communication and relationship-building skills.
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📌 Event Manager (Bengaluru)
🏢 Prestige Group
📍 Bengaluru