Job Description About the Role
n Publicis Media is looking for a Performance Marketing qualified with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives. The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.
n Key Responsibilities
n n Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
n Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
n Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
n Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
n Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution.
n Analyze campaign performance, generate insights, and present actionable recommendations to internal teams and clients.
n Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness.
n Ensure implementation of tracking,



conversion measurement, pixels, and UTM tagging where applicable.
n Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems.
n Maintain campaign documentation, pacing reports, and post-campaign analysis.
n n Required Skills & Qualifications
n n 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
n Strong understanding of branding campaigns, digital media planning, and campaign execution.
n Experience managing budgets and optimizing campaigns for branding KPIs.
n Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Events Manager, and campaign tracking.
n Strong analytical skills with proficiency in Excel/Google Sheets and reporting dashboards.
n Excellent communication and stakeholder management skills.
n Ability to work in a fast-paced agency environment managing multiple client accounts.
n n Preferred Qualifications
n n Experience working in a media agency or digital advertising agency.
n Google Ads and Meta Blueprint certifications are preferred.
n Exposure to DV360, Campaign Manager 360, or other ad tech platforms is an added advantage.
n Experience working with large enterprise or FMCG, Auto, Retail, or BFSI brands is desirable.
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📌 Manager- Biddable Media (Bengaluru)
🏢 Publicis Groupe India
📍 Bengaluru