Job Description Key Responsibilities
n ● Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging.
n ● Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns.
n ● Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys.
n ● Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance.
n ● Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments.
n ● Continuously optimise copy through A/B testing and performance analysis.
n ● Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements.
n ● Maintain and evolve SolarSquare's tone of voice across digital channels.




n Requirements
n ● 2–5 years of copywriting experience in CRM, performance marketing or digital marketing.
n ● Solid portfolio demonstrating both lifecycle and acquisition campaigns.
n ● Excellent writing, editing and proofreading skills in English and Hindi.
n ● Experience writing for WhatsApp, Meta ads, YouTube and other digital channels.
n ● Understanding of customer journeys, consumer psychology and direct-response copywriting.
n ● Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL.
n ● Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.

📌 Digital Content Writer (Bengaluru)
🏢 SolarSquare
📍 Bengaluru