Job Description Responsibility:
n • Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.
n • Ensure relevant and engaging text, image, and video content for social media accounts.
n • Benchmark current trends across social media and create relevant content for the brand.
n • Organize and participate in events to build community and boost brand awareness.
n • Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
n • Build relationships with customers, potential customers, industry professionals, and journalists.
n • Identify and build relationships with relevant influencers and agencies
n • Create Influencer collaboration strategies that align with the brand vision
n • Negotiate, manage deliverables, and ensure smooth collaboration with influencers




n • Oversee influencer campaigns from ideation to execution.
n • Monitor influencer content and measure its impact on brand awareness, engagement, and conversions
n • Build and nurture relationships with the online community through active engagement and responding to comments and messages
n • Facilitate and encourage user-generated content and brand advocacy among followers
n • Collaborate with the creative team to develop and shoot engaging, on-brand content.
n • Write copy for social posts and ensure consistent brand voice across all platforms.
n Good to have
n :• Prior 2-4 years of relevant social media management experience
n • Passionate about Fashion and Beauty Category
n • Experience working with marketing/media agencies
n • Solid understanding of SEO, Google analytics, Web analytics
n

📌 Social Media and Influencer Marketer (Fashion/C Startup) (Bengaluru)
🏢 PeopleGene
📍 Bengaluru