Job Description:

To drive domestic business growth through strategic lead generation, market penetration, and key account development. The role also includes leveraging online platforms for inbound leads and building a capable sales team to support both current and future international business objectives.

Key Responsibilities:

Sales & Business Development:

- Identify and acquire new clients, including EPC contractors, industrial users, utilities, and government departments across India.
- Build and manage a strong sales pipeline through outbound efforts, referrals, and participation in relevant exhibitions/trade shows.
- Develop customised commercial and technical proposals in coordination with the engineering team.
- Negotiate and close orders in line with company targets and profit margins.

Online & Digital Lead Generation:

- Use platforms like IndiaMART, JustDial, TradeIndia, LinkedIn, and the company website inquiries to generate new leads.
- Monitor and optimise response strategy across online listings to maximise conversion.
- Coordinate with the digital marketing team to enhance product visibility and capture inbound leads effectively.

Market Development & Strategy:

- Conduct detailed market mapping of transformer requirements across target sectors and regions.
- Track tenders, rate contracts, and vendor registrations.
- Prepare and submit required documentation for empanelment with government departments and PSUs.

Client Relationship Management:

- Maintain strong relationships with existing clients to ensure repeat business and client satisfaction.
- Address technical and commercial queries by aligning with internal teams.
- Visit key clients regularly to understand requirements and offer tailored solutions.

Team Building & Expansion:

- Hire, train,



and manage junior sales executives or territory managers as the business scales.
- Set clear performance goals and monitor team performance.
- Lead team reviews, field visits, and mentoring initiatives to build a solid sales team for future domestic and international growth.

Future International Business Preparation:

- Gradually expand network in select international markets through export exhibitions, LinkedIn prospecting, and buyer-seller meets.
- Maintain a database of international buyers for medium- to long-term export plans.
- Assist in developing documentation, certifications, and product readiness for export compliance.

Reporting & Coordination:

- Maintain CRM and submit regular reports (weekly/monthly/quarterly) on leads, closures, and performance KPIs.
- Coordinate with design, production, and dispatch departments to ensure timely order execution.

Key Performance Indicators (KPIs):

- Number of qualified leads generated (online + offline)
- Number and value of orders closed (domestic)
- Timely follow-up and CRM updates
- Expansion and performance of the sales team
- Progress on international market development
- Customer satisfaction and retention metrics

Qualifications & Skills:

Education:

B.E./B.Tech in Electrical Engineering (preferred), MBA in Marketing/Sales (added advantage)

Experience:

- 4–8 years in B2B sales of transformers or allied electrical products.
- Experience with online B2B platforms and lead generation tools.
- Team management or mentoring experience is a plus.

Skills:

- Strong understanding of transformer applications and market segments
- Sales negotiation and presentation skills
- Familiarity with CRM systems, MS Office, and online sales platforms
- Self-motivated, strategic thinker, with leadership qualities

Compensation:

- Industry-standard fixed CTC + Performance-based incentive + Travel/p

📌 Business Development Manager (Kim)
🏢 Mantras2Success
📍 Kim