Job Description n Location: Ahmedabad / Mumbai
n n Designation: General Manager – Retail Sales
n Industry: Food Manufacturing / FMCG / Frozen Foods
n Experience: 18 – 20 Years
n Qualification: Graduate; MBA preferred
n Reporting To: Business Head
n Purpose of this Role
n Lead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods.
n Key Responsibilities
n Sales Strategy & Business Growth
n n Develop and execute retail sales strategy aligned with business objectives.
n Deliver sales, volume, and profitability targets.
n Identify and develop new markets, channels, and business opportunities.
n Drive market share growth and product penetration.
n n Distribution & Channel Management
n n Manage and expand retail sales networks.
n Ensure optimum market coverage and product availability.
n Improve channel sales efficiency.
n Strengthen relationships with key channel partners.
n n Modern Trade & Key Accounts
n n Lead business development with Modern Trade and Regional Retail Chains.
n Negotiate annual contracts, commercial terms, and promotional plans.
n Ensure strong product visibility and shelf presence.
n n Team Leadership
n n Lead, mentor, and develop a high-performing sales team.
n Drive performance management, capability building, and succession planning.
n Establish clear KPIs and accountability across the sales organization.
n n Sales Operations
n n Monitor sales performance, forecasting,



and demand planning.
n Track channel-wise profitability and business metrics.
n Ensure effective execution of trade schemes and promotional activities.
n Collaborate with Supply Chain, Marketing, Finance, and Operations teams.
n n Market Intelligence
n n Monitor market trends, competitor activities, pricing, and consumer behavior.
n Recommend actions to improve sales performance and market positioning.
n n Candidate Profile
n Must Have
n n 18 – 20 years of sales experience in Food Manufacturing, FMCG, Processed Foods, Dairy, or Frozen Foods.
n Proven leadership experience in developing Retail Sales operations.
n Solid exposure to:
n General Trade (GT)
n Modern Trade (MT)
n Key Account Management
n Experience managing large sales teams and multi-state operations.
n Strong commercial and business acumen.
n n Preferred
n n Experience in Frozen Food industry.
n Exposure to national or regional sales leadership roles.
n MBA in Marketing or equivalent.
n Experience handling organized retail chains and large distributor networks.
n n Key Competencies
n n Strategic Planning
n Retail Sales Management
n Distribution Management
n Business Development
n Team Leadership
n Negotiation Skills
n Channel Management
n P&L; Management
n Trade Marketing
n Customer Relationship Management
n n Success Metrics
n n Revenue Growth
n Volume Growth
n Market Share Improvement
n Distributor Productivity
n Channel Expansion
n Profitability Achievement
n Team Performance
n Customer Retention & Growth
n

📌 Head of Retail Sales (Raigarh)
🏢 Iscon Balaji Foods
📍 Raigarh