Job Description Job descriptionn ABOUT CRETIKPANDA
n We're a fast-growing e-commerce brand house, building and scaling our brands from scratch.
n From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.
n Our mission is simple: create content that people love, share, and can't scroll past.
n ABOUT THE ROLE
n We are looking for a creative and performance-driven Script Writer who can craft engaging and high-converting scripts for product advertisements on platforms like Facebook and Instagram. The ideal candidate understands audience psychology, hooks, and storytelling that drives conversions.
n RESPONSIBILITIES
n n Write compelling scripts for short-form video ads (15–60 seconds)
n Create scroll-stopping hooks within the first 3–5 seconds
n Develop scripts focused on product advantages, problem-solving, and storytelling
n Collaborate with the marketing and creative team for ad concepts
n Adapt scripts based on performance data and feedback
n Write in multiple tones (Hinglish, direct response)
n Stay updated with current ad trends and viral formats
n Handle, guide and give training to juniors or interns working under you.
n n REQUIREMENTS
n n Strong command of English and Hindi (Hinglish preferred)
n Basic understanding of performance marketing and ad funnels
n Ability to write crisp, engaging, and conversion-focused content
n Creative mindset with attention to detail
n Prior experience in ad scripts, content writing, or similar roles is a must
n n PREFERRED SKILLS
n n Understanding of consumer psychology and buying triggers
n Knowledge of hooks and CTA writing
n Ability to analyse winning ads and replicate frameworks
n n Location: Rohini Sector 18
n Salary: ₹25,000 – ₹35,000
n Experience: Minimum 1 year