We're a mobile app development company that publishes a range of apps and games across the App Store and Google Play. We're looking for an ASO Marketing Executive to own App Store Optimization across our portfolio — driving discoverability, downloads, and conversion through smart keyword strategy, creative testing, and data-driven iteration. We want someone who thinks like a marketer and lets the data guide the decisions.
What you'll do
Take ownership of ASO strategy across multiple apps and games
Conduct keyword research and optimize store presence (metadata, text, and assets) to improve discoverability in search
Improve App Store and Play Store conversion rates by optimizing creative assets and copy
Plan, prepare, and execute the ASO roadmap, including managing all store testing
Run A/B tests on icons, screenshots, titles, descriptions, and other assets — and analyze the results
Analyze organic trends and competitors' ASO strategies to spot prospects
Develop and implement strategies to grow app visibility and downloads
Work with CSL (Custom Store Listings) to create tailored flows
Monitor and optimize downloads, rankings, and ratings
What we're looking for
At least 1 year of experience in ASO for mobile apps, across the Google Play
Experience analyzing keywords, metadata, app descriptions, and other ranking factors
Proficiency in A/B testing marketing creatives
Hands-on experience with CSL
Robust analytical skills — able to interpret data and make data-driven decisions
Experience running metadata iterations and following up based on findings
A general understanding of marketing and a genuine desire to grow in the field
Ability to read user patterns, identify dependencies, and build hypotheses from them
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
📌 App Store Optimization Executive Aso Surat
🏢 Susamp Infotech
📍 Surat
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