The Amazon Ads Manager is responsible for planning, executing, optimizing, and scaling Amazon Advertising campaigns to drive sales, improve ROAS, and maximize product visibility across Amazon marketplaces.
Key Responsibilities
Manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns (if applicable).
Conduct keyword research, bid optimization, and budget management.
Monitor and improve KPIs such as ACOS, ROAS, TACOS, CTR, CPC, and conversions.
Launch and optimize campaigns for new products.
Analyze campaign performance and prepare regular reports.
Collaborate with content, catalog, and design teams to improve listing performance.
Stay updated with Amazon Ads trends and best practices.
Key Result Areas (KRAs)
Increase Amazon sales and revenue.
Achieve target ROAS and ACOS.
Improve campaign performance and product visibility.
Optimize advertising budgets efficiently.
Deliver accurate performance reporting and actionable insights.
Qualifications
2–5+ years of Amazon Ads/PPC experience.
Solid knowledge of Amazon Advertising and Seller/Vendor Central.
Analytical mindset with proficiency in Excel or Google Sheets.
Excellent communication and problem-solving skills.