Role & responsibilities

Role: Responsible for driving brand visibility and product uptake at the trade level, including retailers and distributors. Plan and execute trade promotions and schemes.
Ensure display and visibility of Retail point-of-sale materials and implement merchandising strategies.
Conduct market visits and gather feedback from trade partners esp with regards to the newly launched products and variants of existing products.
Gather Competitive activities in terms of Trade Schemes, recent launches and provide complete support during the product launches in the trade channel.
Creation of a strategic Trade Marketing plan to achieve organizational objectives in long & short term.
Identifying, Planning, and executing BTL activities for new Product launches, growth and expansion of existing products and skus in line with the Targeted growth plans.
Launch planning and plan for Growth of each Product and the Brands Norms and Benchmarks for Market Coverage and Presence; Reach and Efficiency.
Planning for BTL / Brand Experience activities, media and PR activities with the respective agencies.
Planning for visibility POS activities at multi points levels, for creating Brand pull and preferences.





Plan with the Sales Head the Trade Schemes required for the objective push required for the Swastik and Three Mango products.
Plan and execute any Quantity Purchase Schemes required with the sales objectives for Retail / Distributors.
Plan and execute the Trade Visibility at the Retail level with ensuring Point of Sales Material reaching and implementation by the sales teams.
Plan and implement with the Sales Team Trade Meets of Distributors / Retailers.
Responsible for the Trade Schemes Budgets and its effective implementation along with the respective Sales Heads.
Plan and execute special Visibility and Category leader activities among Modern Trade Outlets.
Train, Control and Monitor Up-to-date Trade Merchandisers / Promoters for ensuring the desired results.

PEOPLE MANAGEMENT : Leading, mentoring, training & monitoring the performance of Merchandisers / Promoters for Trade Marketing Promotions & Marketing function to achieve functional KRAs.

Work with the Sales Teams in implementing various Trade and BTL programs.

Create/sustain a collaborative & performance-oriented workplace while providing development opportunities to members.

Preferred candidate profile

Graduate, Preferable- PG / MBA in Marketing.

📌 Btl Manager Hyderabad
🏢 Sms
📍 Hyderabad