Role
Gem Edible Oils is looking for a Brand Communication Lead to own the translation of brand strategy into consistent communication across every consumer touchpoint.
The role will work closely with internal teams and external creative partners to ensure the brand remains coherent across digital, retail, e-commerce and quick-commerce while evolving thoughtfully as the business grows.
Over time, the role is expected to contribute recent communication ideas while building on an already established brand philosophy.

Responsibilities
Own brand communication and maintain consistency across all consumer touchpoints.
Translate established brand strategy into clear creative briefs, campaigns and communication across digital, retail, e-commerce and quick-commerce.
Lead creative agencies, creators and collaborators to deliver high-quality work on time.
Review copy, scripts, storyboards and visual communication to strengthen the brand.
Adapt communication for regional and pan-India markets while preserving a consistent brand identity.

Must Have




7 - 1 5 years of experience in food FMCG brand communication, creative management or brand marketing.
Robust experience working with agencies and managing communication across digital, retail,e-commerce and quick-commerce.
Ability to write explicit creative briefs and evaluate copy, scripts and visual communication.
Able to absorb and evolve an established brand philosophy rather than reinventing it.
Fluency in English and Hindi. Tamil is preferred but not mandatory.

Preferred
Experience in edible oils, staples or other food FMCG categories.
Experience adapting campaigns across regional markets.
Exposure to fast-growing consumer brands.

Experience and Scope
Preferred experience: 715 years.
Designation will depend on experience and capability.
The role may evolve to build and lead an in-house brand communication team.
Location is flexible with regular travel as required.

📌 Brand Communication Manager Coimbatore (India)
🏢 GEM EDIBLE OILS
📍 India