Work Location: Goregaon (East), Mumbai Do you believe excellent marketing doesn't stop at campaigns but comes alive in the field? We're looking for a BTL Manager who can turn ideas into action, create excitement on the ground, and help our sales teams win more customer conversations. This role is for someone who thinks creatively and doesn't wait for a brief to arrive—they create opportunities and make things happen.
If you have a passion for field marketing and love seeing your ideas, come to life across markets, we'd love to meet you. What You'll Do
Bring Campaigns to the Field
Conceptualise and execute creative BTL initiatives across our distribution network
Translate brand and product campaigns into impactful field activations, communication tools, contests, engagement programs, and merchandising ideas
Create excitement and momentum that energises sales teams and drives participation
Work closely with Sales teams to identify regional opportunities and develop localised marketing initiatives Drive Lead Generation & Measure Impact
Design and execute on-ground lead generation programs that create meaningful business prospects
Track performance, measure ROI, and continuously optimise activities for greater effectiveness Manage Agencies & Partners
Brief and collaborate with vendors and creative agencies
Continuously challenge and elevate creative output to deliver stronger field impact What We're Looking For
5–10 years of experience in BTL / trade marketing, field promotions, or activation-led roles
Proven experience creating executable programs that drive customer footfalls, dealer/retailer engagement, and sales activation A creative thinker who can take an idea from concept to flawless execution
Strong project management skills with the ability to manage multiple stakeholders and partners
Excellent communication and interpersonal skills
Comfortable leveraging AI-powered tools and platforms to accelerate creative development and execution