Expansion of D2C business for our brands and strengthening in-house performance marketing capabilities to drive customer acquisition, revenue growth, and ROAS optimization across digital channels.
Plan, execute, and optimize paid media campaigns on CRM and WABA platforms.
Manage campaign budgets to achieve revenue, ROAS, and customer retention targets.
Monitor and analyze campaign performance metrics including CTR, CPC, CPA, CAC, and ROAS.
Coordinate with creative and content teams to develop high-performing ad creatives and landing pages.
Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
Build audience segments, remarketing campaigns, and customer retention initiatives.
Generate performance reports and actionable insights for business growth.
Identify growth opportunities and monitor competitor activities in digital channels.
Improve conversion rates across D2C channels.
Ensure proper implementation of tracking and attribution tools.
Optimize customer acquisition funnels.
Increase Orimii's digital visibility and Share of Voice (SOV).
Support product launches and seasonal promotional campaigns.
Explore current customer acquisition channels and growth opportunities.
Preferred candidate profile
Hands-on experience in CRM and WABA tools.
Solid analytical and data interpretation skills.
Ability to optimize campaigns based on ROAS, CAC, CTR and Conversion Rate.