Job Title: Content Writer

Location: Pune, Maharashtra

Job Type: Full time

Working Days: 6 Days a Week

Working Hours: 10:00 AM – 7:00 PM

About Provilac

Provilac is a premium dairy brand focused on delivering fresh, natural, and high-quality dairy products directly from farms to customers. With a strong presence across multiple cities, we are committed to building meaningful customer relationships through engaging communication and impactful brand storytelling.

Job Summary

We are looking for a creative and result-oriented Copywriter to develop compelling content across digital and offline platforms. The role involves creating marketing communication, campaign messaging, social media content, website content, and brand storytelling that drives customer engagement and strengthens the Provilac brand.

Roles & Responsibilities
Write content for social media, performance marketing ads, website pages, emails, and notifications.
Develop campaign concepts and messaging for product launches and brand initiatives.
Create headlines, taglines, scripts, and call-to-actions that improve engagement.
Collaborate with designers, video editors, and marketing teams to execute campaigns.




Maintain a consistent brand voice across all communication channels.
Translate product and nutritional benefits into simple and relatable customer language.
Research customer insights, market trends, and competitor communication.
Support marketing campaigns through content planning and creative ideation.

Required Skills
Excellent written and verbal communication skills.
Robust creative writing and storytelling abilities.
Understanding of consumer behavior and marketing fundamentals.
Attention to detail and proofreading skills.
Ability to write across multiple formats and platforms.
Familiarity with AI-powered writing tools.
Robust collaboration and communication abilities.

Qualification
Graduate in English, Journalism, Mass Communication, Marketing, or related field.
2–4 years of experience in copywriting, content writing, or marketing communication.
Experience in FMCG, D2C, food, health, or consumer brands is preferred.
Scriptwriting experience will be an added advantage.

Pay: Up to ₹45,000.00 per month

Work Location: In person

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