Role & responsibilities

Key Responsibilities
Plan and execute digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube.
Manage the company's social media platforms by creating engaging content and maintaining a consistent posting schedule.
Coordinate with photographers, videographers, graphic designers, and content creators for campaign execution.
Monitor and optimize paid advertising campaigns to maximize ROI.
Develop and execute promotional campaigns for recent collections, festive offers, and store events.
Manage SEO, SEM, and website content to improve online visibility.
Analyze campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
Generate reports on website traffic, campaign performance, lead generation, and customer engagement.
Coordinate with sales and retail teams to support marketing initiatives and drive footfall to stores.
Stay updated with the latest digital marketing trends, algorithms, and best practices.





Preferred candidate profile

Required Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
2+ years of experience in Digital Marketing.
Experience in the jewellery, fashion, lifestyle, or retail industry is preferred.
Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.

Required Skills
Solid knowledge of Meta Ads Manager and Google Ads.
Understanding of SEO, SEM, email marketing, and content marketing.
Experience with Google Analytics and reporting tools.
Knowledge of social media marketing strategies.
Basic understanding of Canva, Adobe Photoshop, or similar creative tools.
Excellent communication, analytical, and organizational skills.
Ability to manage multiple campaigns and meet deadlines.

📌 Digital Marketing Executive Bhubaneswar
🏢 Arundhati Jewellers
📍 Bhubaneswar