Job Summary
Capable of developing and implementing effective SEO/SMM strategies with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic.
Well-versed in advanced on-page and off-page SEO techniques.
Extensive knowledge of Social Media and its use in Online Marketing.
In-depth knowledge of utilizing the right types of social media for different types of clients and market spaces.
Plan,Execute & Monitor Google Adwords(Search Text Ads & Dislay Ads)
Responsibilities and Duties
Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify current trends in digital marketing, evaluate current technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events
Required Experience, Skills and Qualifications
At least 6 months to 1 year of experience in developing and implementing digital marketing strategies
Good knowledge of all different digital marketing channels
Positive knowledge and experience with online marketing tools and best practices
At least 6 months of hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Critical thinker and problem-solving skills
Good time-management skill