Job Summary

We are looking for a results-driven Digital Marketing & Lead Generation Specialist to develop, implement, and optimize digital marketing campaigns that generate qualified leads and drive business growth. The ideal candidate is data-driven, creative, and experienced in managing multi-channel marketing campaigns.

Key Responsibilities
Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
Generate high-quality leads through paid advertising, organic marketing, email campaigns, and social media.
Create, optimize, and manage landing pages to improve conversion rates.
Conduct keyword research and implement SEO best practices.
Manage PPC campaigns, monitor budgets, and optimize ROI.
Develop and execute email marketing and lead nurturing campaigns.
Track campaign performance using Google Analytics, Google Tag Manager, and CRM tools.
Analyze marketing data and prepare weekly and monthly performance reports.
Perform A/B testing on ads, landing pages, and email campaigns.
Collaborate with the sales team to improve lead quality and conversion rates.
Stay updated on the latest digital marketing trends, tools, and best practices.

Required Qualifications
Bachelor's degree in Marketing, Business, Communications,



or a related field (preferred).
2+ years of experience in digital marketing and lead generation.
Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics.
Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing.
Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
Excellent analytical, communication, and problem-solving skills.
Ability to manage multiple campaigns and meet deadlines.

Preferred Skills
Google Ads and Google Analytics certifications.
Experience with marketing automation tools.
Knowledge of conversion rate optimization (CRO).
Basic understanding of HTML/CSS and WordPress is a plus.
Experience using Canva, Adobe Creative Suite, or similar design tools.

Advantages
Competitive salary
Performance-based incentives
Career development prospects
Flexible work workplace
Paid time off and company benefits (as applicable)

Job Type
Full-time

Experience
Digital Marketing: 2+ years (Preferred)
Lead Generation: 2+ years (Preferred)

Work Location
On-site / Hybrid / Remote (Specify as applicable)

Pay: ₹10,088.36 - ₹30,505.76 per month

Work Location: In person

📌 Digital Marketing & Lead Generation Specialist Dehradun
🏢 MASCOT INDIA
📍 Dehradun