Overview

We are looking for a results-driven performance marketer who thrives on data, speed, and measurable impact. This role is ideal for someone who understands the science behind digital campaigns and the art of optimizing them for growth.

You will be responsible for planning, executing, and scaling paid marketing campaigns across platforms while continuously improving ROI, customer acquisition, and conversion performance.

Role & responsibilities
Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Bing Ads (Microsoft Advertising), TikTok Ads, and other relevant channels
Manage campaign budgets effectively to maximize ROI and minimize CPA
Perform A/B testing across creatives, copies, and landing pages to improve performance
Analyze campaign data and generate actionable insights to drive decision-making
Track and report key performance metrics (CPC, CPA, ROAS, CTR, conversions)




Collaborate with design and content teams to develop high-converting creatives
Implement tracking systems (Google Analytics, Tag Manager, pixels, etc.)
Optimize landing pages and funnels for better conversion rates
Stay updated with industry trends, tools, and best practices globally

Preferred candidate profile
Minimum 2 years of hands-on experience in performance marketing
Solid expertise in Google Ads, Meta Ads, LinkedIn Ads, Bing Ads (Microsoft Advertising), TikTok Ads, and analytics tools
Proven track record of managing and scaling paid campaigns globally
Data-driven mindset with robust analytical skills
Experience with conversion tracking, attribution models, and funnel optimization
Understanding of SEO, CRO, and basic marketing automation is a plus
Excellent problem-solving and decision-making skills
Ability to manage multiple campaigns and meet deadlines

📌 Performance Marketing Lead Delhi
🏢 Stratsmith Delhi
📍 Delhi