Role: Head – User Marketing

We are looking for a seasoned Head – User Marketing to lead our user engagement, content, and advocacy agenda across digital platforms.

Key Responsibilities:
Drive a user-first content strategy across WhatsApp, User Apps, and social media.
Create impactful content including reels, videos, creatives, user stories, and educational campaigns.
Build and manage a robust content calendar aligned with business priorities.
Scale the Saarthi Programme and develop a robust influencer ecosystem across macro, mid-tier, and nano influencers.
Partner with Category, BTL Excellence, and Digital Marketing teams to deliver high-impact user engagement initiatives.
Drive innovation to strengthen user education, engagement, and advocacy.

What We're Looking For:
MBA from a reputed institute
10+ years of experience in User Marketing, Digital Marketing, Content Marketing, or Brand Marketing
Robust expertise in content strategy, influencer marketing, community building, and digital engagement
Proven ability to drive user-centric campaigns that deliver measurable business impact

📌 Head Of Marketing Mumbai
🏢 Pidilite Industries
📍 Mumbai