Cogninest AI is looking for a hands-on Business Development Representative / SDR who can build and execute outbound campaigns that consistently generate qualified sales appointments.

This is not a role where you simply send LinkedIn messages from a predefined script. We need someone who can understand our services, research the right market, build targeted prospect lists, test different approaches and continuously improve results.

What you’ll work on:
LinkedIn prospecting and outreach using Sales Navigator
Cold email campaigns using Instantly, Smartlead or similar platforms
Cold calling and follow-ups with decision-makers
Building accurate, well-segmented prospect lists
Researching ICPs, buyer personas, industries and trigger events
Writing transparent, personalised outreach sequences
Running A/B tests across messaging, offers, channels and audiences
Using tools such as Clay, Apollo, n8n and other GTM platforms
Building automated lead-generation, enrichment and follow-up workflows
Tracking campaign performance and improving reply, meeting and qualification rates
Maintaining clean CRM data and a disciplined follow-up process

What we are looking for:




Proven experience in business development, outbound sales or SDR roles
Mandatory experience selling B2B SaaS, software development or IT services
Strong understanding of LinkedIn outreach, cold email and cold calling
Ability to independently research and build high-quality lead lists
Experience with contemporary GTM tools such as Clay, Instantly, Smartlead, Apollo or n8n
Strong written and verbal communication skills
Comfortable working with targets and being accountable for qualified appointments
Agile, experimental and willing to do whatever it takes to find what works

We value people who are curious, resourceful and highly execution-focused. You should be comfortable testing current markets, changing messaging quickly and learning from campaign data rather than following the same playbook repeatedly.

Qualifications
Bachelor's degree in Business or a related field
At least 1 - 3 years' of relevant work experience
Excellent written and verbal communication skills
Ability to multi-task, organize, and prioritize work

📌 Gtm –b Saas & It Services Pune
🏢 Cogninest AI
📍 Pune