Role &
Responsibilities
Client Engagement: Work closely with clients under the direction of the Analytics Lead/Director to provide both ad-hoc and project-based support.
Tagging &
Implementation:

Heavily involved in the implementation and configuration of Google Analytics 4 (GA4) properties primarily through Google Tag Manager (GTM) and other Tag management tools like Tealium.
Documentation: Create comprehensive GA4 documentation, providing data layer and tracking specifications to app and web development teams.
Quality Assurance: Perform mandatory QA and testing of GA4 implementations across both app and web data streams to isolate and troubleshoot data collection issues.
Marketing Support: Support broader teams with tracking initiatives, including tagging and implementation for personalization and marketing pixels.
Workflow Management: Operate efficiently within Jira Service Management to field, prioritize, and resolve client requests.

Preferred Candidate Profile
Education &
Experience:

Degree in IT,



Digital Marketing Analytics, or a related field with experience/internships focused on digital analytics or marketing analytics.
Core Tech Stack: Proven experience implementing, configuring, and customizing Google Analytics 4 (GA4) deployed via Google Tag Manager (GTM).
Technical Skills: Baseline knowledge of HTML and JavaScript to isolate and manipulate DOM elements.
App Tracking: Fundamental knowledge of GA4/Firebase app tracking.
Data &
Visualization (Plus):

Exposure to BigQuery or data visualization tools like Looker, Tableau, or Power BI is a solid plus.
Alternative TMS (Plus): Working knowledge of alternative tag management systems like Tealium or Segment.
Soft Skills: Ability to articulate complex technical ideas clearly, adapt to a rapid-paced setting, and manage client relationships effectively.

📌 Lead Analytics Engineer Chennai
🏢 Bounteous
📍 Chennai