We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid advertising campaigns to drive sales and maximize return on ad spend.
Responsibilities
Manage Meta Ads (Facebook & Instagram).
Manage Google Ads campaigns.
Plan and optimize campaigns for conversions.
Track ROAS, CPA, CPC, CTR, CPM, and conversion rates.
Install and manage Meta Pixel and Google Analytics.
Conduct A/B testing for creatives, audiences, and landing pages.
Prepare weekly and monthly campaign reports.
Coordinate with the creative team for ad creatives.
Monitor budgets and optimize ad spend.
Analyze customer behavior and improve campaign performance.
Requirements
Experience with Meta Ads Manager.
Experience with Google Ads.
Understanding of Google Analytics.
Robust analytical skills.
Experience with Shopify stores is preferred.
Ability to work independently and meet targets.
Key Skills
Meta Ads
Google Ads
Google Analytics
Shopify
Excel/Google Sheets
Performance Reporting